[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.demus.cz\/jak-zvyraznit-firemni-stranku-na-linkedin\/#Article","mainEntityOfPage":"https:\/\/www.demus.cz\/jak-zvyraznit-firemni-stranku-na-linkedin\/","headline":"Jak zv\u00fdraznit firemn\u00ed str\u00e1nku na LinkedIn","name":"Jak zv\u00fdraznit firemn\u00ed str\u00e1nku na LinkedIn","description":"LinkedIn m\u00e1 dv\u011b strany, na kter\u00fdch m\u016f\u017eete p\u016fsobit. Jednou je mo\u017enost b\u011b\u017en\u00e9ho u\u017eivatele, kter\u00fd hled\u00e1 pr\u00e1ci a nab\u00edz\u00ed s\u00e1m sebe na trhu. Druhou je mo\u017enost […]","datePublished":"2019-06-12","dateModified":"2019-06-12","author":{"@type":"Person","@id":"https:\/\/www.demus.cz\/author\/#Person","name":"","url":"https:\/\/www.demus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"demus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.demus.cz\/wp-content\/uploads\/img_a348695_w2051_t1563624577.jpg","url":"https:\/\/www.demus.cz\/wp-content\/uploads\/img_a348695_w2051_t1563624577.jpg","height":0,"width":0},"url":"https:\/\/www.demus.cz\/jak-zvyraznit-firemni-stranku-na-linkedin\/","wordCount":417,"articleBody":"\tLinkedIn m\u00e1 dv\u011b strany, na kter\u00fdch m\u016f\u017eete p\u016fsobit. Jednou je mo\u017enost b\u011b\u017en\u00e9ho u\u017eivatele, kter\u00fd hled\u00e1 pr\u00e1ci a nab\u00edz\u00ed s\u00e1m sebe na trhu. Druhou je mo\u017enost pro spole\u010dnosti prezentovat svou \u010dinnost. A pr\u00e1v\u011b na to se nyn\u00ed soust\u0159ed\u00edme. Lary Julio, marketingov\u00e1 expertka z\u00a0LinkedInu na pra\u017esk\u00e9m summitu poskytla p\u00e1r rad, jak na to.\t\u00a0\tPravidelnostStejn\u011b jako u soci\u00e1ln\u00edch s\u00edt\u00edch je pravideln\u00e9 zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f kl\u00ed\u010dem k\u00a0\u00fasp\u011bchu. Uk\u00e1zalo se, \u017ee firemn\u00ed str\u00e1nky, kter\u00e9 publikuj\u00ed denn\u011b, nav\u0161t\u011bvuj\u00ed u\u017eivatel\u00e9 a\u017e dvakr\u00e1t v\u00edce. Meziro\u010dn\u011b se jedn\u00e1 o zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti a\u017e o 50 procent.\u00a0\tZaj\u00edmav\u00fd obsahVizu\u00e1ln\u00ed obsah m\u00e1 samoz\u0159ejm\u011b vy\u0161\u0161\u00ed sledovanost ne\u017e samostatn\u00fd text, a to a\u017e o 38 procent. Proto se soust\u0159e\u010fte na fotografie a kr\u00e1tk\u00e1 videa od 8 do 30 vte\u0159in. Je to nejlep\u0161\u00ed zp\u016fsob, jak co nejjednodu\u0161\u0161\u00edm zp\u016fsobem p\u0159edstavit svou firmu ve\u0159ejnosti. Video nezapome\u0148te doplnit o titulky, abyste p\u0159edali co nejv\u00edc cenn\u00fdch informac\u00ed.\u00a0\tMarketingov\u00e9 pravidlo 60 : 40Tohle pro marketingov\u00e9 odborn\u00edky nen\u00ed nic nov\u00e9ho. Co to ale znamen\u00e1 pro laiky? Strategie 60 : 40 znamen\u00e1, \u017ee 60 procent obsahu by m\u011blo myslet na budoucnost a budov\u00e1n\u00ed dobr\u00e9 pov\u011bsti. Zb\u00fdvaj\u00edc\u00edch 40 procent se m\u00e1 soust\u0159edit p\u0159\u00edmo na z\u00e1kazn\u00edka a tzv. call to action. \u0158eknete tak klient\u016fm, co p\u0159esn\u011b maj\u00ed ud\u011blat, nap\u0159. nav\u0161t\u00edvit ur\u010ditou str\u00e1nku va\u0161eho webu.\u00a0\tZjist\u011bte si, co lidi zaj\u00edm\u00e1P\u0159ed vytv\u00e1\u0159en\u00edm obsahu si samoz\u0159ejm\u011b mus\u00edte zjistit, co je zaj\u00edm\u00e1. Ide\u00e1ln\u00ed je na to LinkedIn Insight Tag, kter\u00fd pom\u00e1h\u00e1 zajistit demografick\u00e9 informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch. Dal\u0161\u00ed mo\u017enost\u00ed je n\u00e1stroj Content Suggestions, kter\u00e1 ukazuje p\u0159esn\u00fd obsah a t\u00e9mata, kter\u00e1 nejsou nejpopul\u00e1rn\u011bj\u0161\u00ed.\u00a0Kdy\u017e se budete dr\u017eet t\u011bchto rad, m\u016f\u017eete si razantn\u011b zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost a poskytnout sv\u00fdm z\u00e1kazn\u00edk\u016fm spoustu cenn\u00fdch informac\u00ed. A krom\u011b n\u00e1v\u0161t\u011bvnosti se ide\u00e1ln\u011b zv\u00fd\u0161\u00ed i tr\u017eby. \u010c\u00edm v\u00edc lid\u00ed uvid\u00ed v\u00e1\u0161 content, t\u00edm v\u00edc lid\u00ed si koup\u00ed to, co prod\u00e1v\u00e1te. Proto nev\u00e1hejte a pus\u0165te se do drobn\u00fdch krok\u016f, kter\u00e9 povedou k\u00a0velk\u00fdm zm\u011bn\u00e1m.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zv\u00fdraznit firemn\u00ed str\u00e1nku na LinkedIn","item":"https:\/\/www.demus.cz\/jak-zvyraznit-firemni-stranku-na-linkedin\/#breadcrumbitem"}]}]